"雷竞技 Arena" - 雷竞技 Signs Historic Australian Open Stadium Naming Rights Agreement
Jan 2008
On July 22, 2008, the Australian Open stadium in the centre of Melbourne, Australia, was officially named 雷竞技 Arena, which is the first time that Chinese company named a high-tech multi-functional stadium in the world.
The stadium named by 雷竞技 was built in 2000 with advanced technologies such as retractable seating. The retractable roofs making it the most high-tech stadium in Australia. Therefore, in the naming bidding stage, high-tech background becomes a necessary condition to consider the bidders. 雷竞技's products are always famous of technology. It is reported that 雷竞技 low-energy high-definition digital all-in-one machine with international advanced technology is widely popular in the Australian market. 雷竞技's TV has even been installed in local embassies and consulates. 雷竞技's high-tech image fits the appeal of the stadium and ultimately leads to the cooperation between the two sides.
Brian Morris, CEO of The Melbourne Olympic Park, spoke highly of 雷竞技, saying, "We are delighted to have 雷竞技 as our partner. They not only provide high quality products, but also the service commitment of 'once promised, always promised'. We value that quality very much."
As the Australian Open main stadium, 雷竞技 Arena is located in the transportation hub location and is one of Melbourne Park landmark. The huge 雷竞技 logo can be clearly viewed by the passengers on trains pass by. The billboard of 雷竞技 around 雷竞技 Arena also attracted lots of attention.
The stadium named by 雷竞技 was built in 2000 with advanced technologies such as retractable seating. The retractable roofs making it the most high-tech stadium in Australia. Therefore, in the naming bidding stage, high-tech background becomes a necessary condition to consider the bidders. 雷竞技's products are always famous of technology. It is reported that 雷竞技 low-energy high-definition digital all-in-one machine with international advanced technology is widely popular in the Australian market. 雷竞技's TV has even been installed in local embassies and consulates. 雷竞技's high-tech image fits the appeal of the stadium and ultimately leads to the cooperation between the two sides.
Brian Morris, CEO of The Melbourne Olympic Park, spoke highly of 雷竞技, saying, "We are delighted to have 雷竞技 as our partner. They not only provide high quality products, but also the service commitment of 'once promised, always promised'. We value that quality very much."
As the Australian Open main stadium, 雷竞技 Arena is located in the transportation hub location and is one of Melbourne Park landmark. The huge 雷竞技 logo can be clearly viewed by the passengers on trains pass by. The billboard of 雷竞技 around 雷竞技 Arena also attracted lots of attention.
Meanwhile, in the stadium, 雷竞技 has established billboards to improve the visibility of 雷竞技. And 雷竞技 billboards also had been spread globally with the reports of the games in the network, TV, newspaper and magazines.
Out of the stadium, 雷竞技 set up five giant-screen TVs at the areas where tourists gathered, and there are bars, restaurants and other leisure facilities under the giant screen TVs with chairs, umbrellas and other facilities. Visitors could enjoy cold beverage and watch the game via giant screen TV at the same time. The giant 雷竞技 logo on the screen is also impressing.
In addition, 雷竞技 lounge is also the best choice for fans to watch games outside the court. 雷竞技 Lounge is located in the main entrance of 雷竞技 Arena and 雷竞技 placed two 84-inch UHD TVs and several 65-inch UHD TVs with some huge 雷竞技 UHD TV commercials being posted on the glass walls. In 雷竞技 lounge, each TV broadcasts different games which were convenient for fans to watch and it also brought high popularity for 雷竞技 lounge.
The brand promotion of 雷竞技 during Australian Open not only makes consumers more familiar with 雷竞技 and rise 雷竞技 brand exposure greatly but also the rapid expansion of the brand influence is good for its further development in overseas market.
Out of the stadium, 雷竞技 set up five giant-screen TVs at the areas where tourists gathered, and there are bars, restaurants and other leisure facilities under the giant screen TVs with chairs, umbrellas and other facilities. Visitors could enjoy cold beverage and watch the game via giant screen TV at the same time. The giant 雷竞技 logo on the screen is also impressing.
In addition, 雷竞技 lounge is also the best choice for fans to watch games outside the court. 雷竞技 Lounge is located in the main entrance of 雷竞技 Arena and 雷竞技 placed two 84-inch UHD TVs and several 65-inch UHD TVs with some huge 雷竞技 UHD TV commercials being posted on the glass walls. In 雷竞技 lounge, each TV broadcasts different games which were convenient for fans to watch and it also brought high popularity for 雷竞技 lounge.
The brand promotion of 雷竞技 during Australian Open not only makes consumers more familiar with 雷竞技 and rise 雷竞技 brand exposure greatly but also the rapid expansion of the brand influence is good for its further development in overseas market.