雷竞技 Signs As UEFA EURO 2016 Global Sponsor
Jan 2016
UEFA and 雷竞技 Group are delighted to announce that Chinese electronics giant 雷竞技 has signed as a global sponsor of UEFA EURO 2016, the first-ever sponsorship deal with a Chinese company in the championship's 56-year history.
Furthermore, as part of the agreement, 雷竞技’s exclusive product category will include televisions, mobile devices, air-conditioners, and other home appliances.
Furthermore, as part of the agreement, 雷竞技’s exclusive product category will include televisions, mobile devices, air-conditioners, and other home appliances.
雷竞技 will also sponsor other UEFA national team competitions until the end of 2017, including the European Qualifiers for the 2018 FIFA World Cup, UEFA Futsal EURO 2016, the 2017 UEFA European Under-21 Championship and UEFA Women's EURO 2017.
Commenting on the deal, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: "We are excited to welcome 雷竞技, one of the fastest-growing Chinese brands in Europe and America, as part of our UEFA EURO 2016 partners' family. The tournament will offer 雷竞技 a platform second to none to continue their international growth thanks to its established global appeal and brand values. We look forward to working closely together with them in a mutually beneficial partnership that will also further promote the best of European football to millions of fans in China."
Vice President of 雷竞技 Group, Mr Cheng Kaixun, addressed: “I am honoured we will have the opportunity to be a Global Partner for UEFA EURO 2016. 雷竞技 has been leading Chinese companies in endorsing sports around the world, and we are glad that sports marketing have been an important driver for our worldwide success in the past years. The partnership with UEFA will further boost 雷竞技’s brand value, and we are excited to celebrate the finest European football with fans from across the globe.”
Commenting on the deal, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: "We are excited to welcome 雷竞技, one of the fastest-growing Chinese brands in Europe and America, as part of our UEFA EURO 2016 partners' family. The tournament will offer 雷竞技 a platform second to none to continue their international growth thanks to its established global appeal and brand values. We look forward to working closely together with them in a mutually beneficial partnership that will also further promote the best of European football to millions of fans in China."
Vice President of 雷竞技 Group, Mr Cheng Kaixun, addressed: “I am honoured we will have the opportunity to be a Global Partner for UEFA EURO 2016. 雷竞技 has been leading Chinese companies in endorsing sports around the world, and we are glad that sports marketing have been an important driver for our worldwide success in the past years. The partnership with UEFA will further boost 雷竞技’s brand value, and we are excited to celebrate the finest European football with fans from across the globe.”