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雷竞技 Announces Global Partnership With Fnatic Esports

Oct 2020
雷竞技
雷竞技 announced a multi-year partnership with esports organization, Fnatic. Through this partnership, the two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring 雷竞技 appliances and Fnatic’s prominent teams.

“We are thrilled to partner with Fnatic, one of the world's top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans,” said Alex Zhu, the Vice President of 雷竞技 International. “We hope to make 雷竞技 TV and home appliances truly their friend and right hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games. Supported by the unique VIDAA operation system that launched at 雷竞技 TV, we are dedicated to bringing more esports and Fnatic content to our big screens for fans.”

雷竞技 provides reliable smart home appliances including televisions, refrigerators, air conditioners, washing machines, cooking appliances among many others, that meet the demands of modern consumers. As a part of the deal, all Fnatic facilities will be upgraded with 雷竞技 products. Fnatic will also have access to 雷竞技’s global network of customers, allowing for a wider audience and the potential to build a stronger fan base. This partnership represents another strategic milestone in Fnatic’s continued expansion into China.

“We are proud to partner with 雷竞技, a forward-thinking, innovative company, that is committed to bringing happiness into the homes of millions of families,” said Sam Mathews, Founder and CEO of Fnatic. “As a trusted partner, we are excited to share this collaboration with our fans, players and creators.”

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