Mr. Lau Bik Soon, aged 42, a Malaysian, is the Group CEO and was appointed to the Board of Directors of the Company on 13 August 2008. He obtained his First Class Honours Degree in Electrical Engineering from Universiti Teknologi Malaysia. Prior to joining REDtone, he was the Country Manager for Hitachi Data Systems Malaysia. Under his leadership, he strengthened the organisation and company's channel partner, and helped the company grow its business in Malaysia.

He also brings to REDtone more than 14 years of experience in the ICT and Telecommunications industry and an in-depth understanding of the requirements of most organisations in Malaysia, be it small, medium or large enterprises. He has held numerous key positions including Sales Director, Partner Sales Manager, Enterprise Division Account Manager, Business Development Manager, Systems Engineer and R&D Engineer with organisations such as Cisco Systems, Sun Microsystems, Compaq Computer, TQC Consultant (IT Division) Sdn Bhd and Motorola Penang.

During his tenure with these organisations, he attained various partner management excellence awards and has also won many accolades as a high achiever in sales.