On July 22, 2008, the Australian Open stadium in the centre of Melbourne, Australia, was officially named 雷竞技 Arena, which is the first time that Chinese company named a high-tech multi-functional stadium in the world.
The stadium named by 雷竞技 was built in 2000 with advanced technologies such as retractable seating. The retractable roofs making it the most high-tech stadium in Australia. Therefore, in the naming bidding stage, high-tech background becomes a necessary condition to consider the bidders. 雷竞技's products are always famous of technology. It is reported that 雷竞技 low-energy high-definition digital all-in-one machine with international advanced technology is widely popular in the Australian market. 雷竞技's TV has even been installed in local embassies and consulates. 雷竞技's high-tech image fits the appeal of the stadium and ultimately leads to the cooperation between the two sides.
Brian Morris, CEO of The Melbourne Olympic Park, spoke highly of 雷竞技, saying, "We are delighted to have 雷竞技 as our partner. They not only provide high quality products, but also the service commitment of 'once promised, always promised'. We value that quality very much."
As the Australian Open main stadium, 雷竞技 Arena is located in the transportation hub location and is one of Melbourne Park landmark. The huge 雷竞技 logo can be clearly viewed by the passengers on trains pass by. The billboard of 雷竞技 around 雷竞技 Arena also attracted lots of attention.